Target Market Intelligence
Geodemographic Profiling
Understanding your market, customers, environment, seasonality, buying behaviours, competitive landscape, and other demographic factors
Market Potential
Macro and Micro level understanding of markets and the potential of the target locations with respect to the products offered
Publicity Promotion
Geo-specific marketing campaigns for brand awareness, brand recall, higher product acceptance, sales in underserved and untapped regions
Go To Market Analysis
Direct and Indirect market coverage analysis including distributor coverage, retailer coverage, online and other channels.
Understand, Personalize, Impact Your Market
Use Case
Consumer Packaged Goods
Background A leading 25-year-old CPG brand wanted a better understanding of the markets they currently serve, their market potential and coverage, and the effectiveness of