Fitness & Healthcare
- What is the demographic and comprehensive catchment area profile?
- What is the best location to open a new location?
- Will opening a new location in the metro area have an impact on the existing outlet within a radius of 2 km?
- How are competitors pricing their services in similar geographies?
Our Market Development and Expansion Solution was used to determine if the fitness centers were located in the most optimal locations. If not, then where should the centers be located along with information on income levels and spending patterns in those areas? This provided the client with actionable insights into variables such as urban mobility, delivery routes, competition mapping, demographic analysis, SAT data, and risk factors that impact sales and profit margins.
Using the Market Development and Expansion tool, the fitness corporation uncovered insight into several granular geodemographic data that helped them to understand how consumers in different geographies impact the success of their business. Using location-based information and GeoAI, the client was able to decide on site selection for new locations to find the right strategies and partners for their expansion. This resulted in the expansion of three new fitness centers.