Using our platform, several granular geodemographic data such as income, customer behavior, buying patterns, and store performance helped the client understand their market size and consumer habits, along with location-specific insights and the main drivers of footfall. These recommendations helped the client relocate their under-performing restaurant to one of the high-potential suggested locations. The insights also optimized the clients menu, based on the purchasing capacity of people residing in nearby areas, their spending behavior, and the eating habits of those people. The insights, prescriptions, and recommendations resulted in better revenue & expansion of two more restaurants for the brand.