Market Development and Expansion

Potential Customers

Where are my potential customers spatially & temporally located?

Target Pricing

What is the price one target market would be willing to pay in contrast to the other location(s)?

Demand Modelling

How do different variables like affluence, delivery routes, competition, demographics, and other factors affect demand?

Distribution Analysis

Which channels in specific locations to use for maximizing market coverage & expansion at the macro and micro level?

Discover Untapped, High-Performing Locations

Use Case


Background A leading 25-year-old CPG brand wanted a better understanding of the markets they currently serve, their market potential and coverage, and the effectiveness of

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