Consumer Packaged Goods
A leading 25-year-old CPG brand wanted a better understanding of the markets they currently serve, their market potential and coverage, and the effectiveness of their distribution channels. The decisions for market expansion, manpower hiring, product enhancements, brand visibility, marketing campaigns etc., were based on either normal market feedback, executive’s perceptions, or from various consulting firms. The board decided they wanted to change their decision-making processes to a more accurate, data-driven approach with the goal of growing their global presence and market share.
How We Are Making An Impact
The brand’s revenue increased substantially month over month with the help of AI-driven insights provided by Deepspatial’s platform. Micro level market analysis helped the brand improve their coverage and accessibility of products in high-performing locations. Using the platform and the insights it gave, the brand was able to create highly-specific and targeted marketing campaigns and strategic business outreach. Additionally, the brand was able to optimize their client distribution network, enhance their current markets, expand to new high-potential markets, and optimize logistic and operation processes.